Mailing
Our facility contains a full mail room - from design to delivery, we can accommodate all of your direct mail needs. Our CASS certified software allows you to receive the lowest postage rate by automating (barcoding) your mailpiece. With our experienced staff we can design, print, fold, tab and address to your needs. We can work with you to ensure that your mailpiece is within postal standards for the greatest response rate.
We can work with your database or help customize one for you. Our certified software allows us to detect potentially bad addresses and can help eliminate duplicate names from your list. All of this can help keep your marketing costs to a minimum. For a small fee we are able to update your list with NCOA(National Change of Address) to further ensue that the mailpiece reaches its intended recipient. We offer both Standard presorted and First Class permits for use with your job.
Estimates
Postage savings can vary between the different classes of mail and the design of your mailpiece. Delivery destination is another deciding factor for the postage cost. We can provide an estimate of the postage for you upon request.
Database
Your database is the most critical component for a successful direct mail piece. A clean Data list will help expedite your job smoothly. Various formats of data are accepted.
1: ASCII TEXT:
delimited of fixed length (.txt or .csv)
2: dBase compatible V3 or greater (.dbf)
3: Data Interchange Format (.dif)
4: Microsoft Access 2000-2003 (.mdb)
5: Microsoft Excel 2000-2003 (.xls)
Note: Other files will not be accepted. (NO EXCLUSIONS)
For bulk mail there are requirements on quantities for delivery: Standard or Non-Profit mail requires a minimum of 200 pieces for bulk delivery. First Class mail has a minimum requirement of 500 pieces for delivery.
Merge/Purge
Once addresses are corrected for proper delivery, you can purge out duplicate names for specific targets.
Address Correction Reports
Our software gives us the ability to provide you with reports on which addresses were corrected and which were not. You can choose to have these names deleted from your list before presorting if you choose to avoid sending dead letters. They also provide the duplicate address so you can update your files. A summary report shows how many records were correct and the total postage for the job. You will see your total postage saving on these reports.
Some of our Services Include:
- Variable Personalization
- Direct Imprint Addressing
- Collating/ Inserting
- Folding/ Tabbing
- Database Management
- Duplicate Elimination
- Target Mail Lists
- NCOA Services
- Postal Presorting
- Presort Standard and First Class Indicia
.PDF forms are available for Design Guidelines, rates and other useful info.
Please contact dave@basinprinting.com for these forms.
Non-profit regulations vary drastically from standard guidelines. Please have a postal representative view artwork for automation. Basin printing can not be held responsible for errors with non-profit standards.
Letter-Size
Mailpiece Dimensions
Dimension Minimum Maximum
Height 3-1/2 inches 6-1/8 inches
Length* 5 inches 11-1/2 inches
Thickness 0.009 inch 1/4 inch
Postcard
Mailpiece Dimensions
Dimension Minimum Maximum
Height 3-1/2 inches 4-1/4 inches
Length* 5 inches 6 inches
Thickness 0.007 inch .016 inch
* The length is the dimension parallel to the delivery address. Aspect ratio for automation-compatibility (length divided by height) must fall between 1:1.3 and 1:2.5.
Address Placement for Letters and postcards
The placement of the address may render a piece nonmailable or nonmachinable. The location of the delivery address on a letter-size mailpiece determines which dimensions are the length and height of the piece. On a letter-size piece, the recommended address placement is within the optical character reader (OCR) read area, which is a space on the address side of the mailpiece defined by these boundaries:
Left: 1/2" from the left edge of the piece.
Right: 1/2" from the right edge of the piece.
Top: 2-3/4" from the bottom edge of the piece.
Bottom: 5/8" from the bottom edge of the piece.
Postcards: minimum of 3 1/2" from the right edge. of the mailpiece. |
